Marketing and sales

We provide comprehensive practice-oriented advisory competences within the following task fields:

  • National and international market/target groups and competition analysis especially developed for retail and mail order trade
  • Development of target- and product-group oriented multi-channel strategies for specific market segments inside the mail order selling market
  • Development of special brand-, marketing- and communication positioning strategies
  • Development of optimized multi-media oriented catalogue and assortiment offer mix
  • Development of most flexible self-learning action chain concepts
  • Development of an optimized customer-sales-marketing-mix: from acquisition and (re-)activation to development of profitable customer base structure
  • Maximal application of national and international catalogue-, multiplication-, fast seller and catalogue cross selling conceptions
  • Optimal application of synergy potentials within the offer-, sales- and back office management.