
Marketing and sales

Klaus Dehn
Phone: +49 40 644150-0
Fax: +49 40 6451232
E-Mail: dehn@jbu-hamburg.de
We provide comprehensive practice-oriented advisory competences within the following task fields:
- National and international market/target groups and competition analysis especially developed for retail and mail order trade
- Development of target- and product-group oriented multi-channel strategies for specific market segments inside the mail order selling market
- Development of special brand-, marketing- and communication positioning strategies
- Development of optimized multi-media oriented catalogue and assortiment offer mix
- Development of most flexible self-learning action chain concepts
- Development of an optimized customer-sales-marketing-mix: from acquisition and (re-)activation to development of profitable customer base structure
- Maximal application of national and international catalogue-, multiplication-, fast seller and catalogue cross selling conceptions
- Optimal application of synergy potentials within the offer-, sales- and back office management.